The new Gabrielle Chanel perfume

Kristen Stewart has been part of the Chanel family for years. Now the actress presented as face of “Gabrielle Chanel” the perfume novelty. After a launch party at the Palais de Tokyo – with Katy Perry and Pharrell Williams – she now presents the fragrance in the campaign video for music by Beyonce. Here you will find everything about the new Chanel perfume.


Chanel’s house perfumer Olivier Polge created “Gabrielle Chanel” – for 15 years, perfume lovers had to wait for a new scent of Chanel. Polge picked exquisite ingredients, including jasmine and tuberose from Grasse, for the new Chanel perfume, creating a beguiling blend. Desired side effect: The scent is to promote self-esteem and self-confidence, and encourage the wearer to listen to the inner voice and thus achieve what your heart desires. Certainly in the sense of the eponym Gabrielle Chanel, who once said: “I have chosen what I wanted to be, and it is me.”

The collaboration between Kristen Stewart and Chanel is entering a new round: the actress is the face of the house’s new perfume campaign. “Radiant and rebellious, we introduce Kristen Stewart as the face of the new women’s fragrance ‘Gabrielle Chanel’,” was Chanel’s first statement.

The campaign with Kristen Stewart will feature a commercial by British director Ringan Ledwidge as well as photos by Karim Sadli. A successful continuation of the collaboration for Kristen Stewart: she has been a brand ambassador for Chanel since 2013. Most recently, Karl Lagerfeld’s muse, along with Caroline de Maigret, Cara Delevingne and Pharrell Williams, advertised the new “Gabrielle” bag, which, like the “Gabrielle Chanel” parade, pays homage to fashion label founder Gabrielle “Coco” Chanel

How close the bond between Kristen Stewart and Chanel is is also shown by the fact that in 2015 she played the young Coco Chanel in a short film by Karl Lagerfeld. But not only in front of the camera makes the Aktrice, which is mainly known for their presentation in the “Twilight” series and in films such as “Clouds of Sils Maria” and “Café Society”, talked about: Celebrated at the Sundance Film Festival her short film “Come Swim” premiere, where she first served as a director and was seen as part of the special screenings at the Cannes Film Festival.

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